Customer Relationships and Marketing Communications Essay

Customer Relationships and Marketing Communications - Essay Example Technology has grown manifolds and has been a great boon to mankind over the past few years. Since the past decade, the intent of the Internet has provided man with a strong weapon to acquire every minute details pertaining to various products in a jiffy of a second. The Internet has provided mechanisms to obtain information related to diverse products by sitting at one spot. These technological trends provide an opportunity to the companies for carrying out a good marketing plan that would satisfy the consumer’s requirements up to a maximum extent possible (Embellix, 2000). The producers are not left with an option to modify the related details as the Internet is a vast field that possesses, the vendor’s site with the product details and also the information that the critics put up pertaining to the specific products. So, the vendors need to be careful about the impact that online information has over the consumer’s thought. Therefore, by the development of tech nology producers cannot fool the consumers with over budgeted advertising schemes. Technology trends are also offering scope for consumers to compare similar products based on their features and quality performance. These sorts of comparisons enable the consumer to purchase the necessary product that would serve the purpose based on all the requirements. Consumer convenience has been a key issue for the producers to add value to their products (Lindsey Partos, 2005). These issues have been mostly addressed by technology developments. The consumers are provided with e-commerce aspects wherein they can do a whole lot of shopping by sitting at home.

RESEARCH CRITIQUE Paper Example | Topics and Well Written Essays - 1500 words

CRITIQUE - Research Paper Example oned in the article is not the lack of hourly rounding taking place; in fact it is that as the staff shortage has worsened over the years, the patient satisfaction had decreased which causes hindrance in the patient outcomes. The author identifies the significance of the problem as he mentions the detailed study about the change in the hourly rounding pattern in nursing and how it affects the patients and the whole system. The background information provided by the author supports the problem fully as he explains why the patient satisfaction rates fell, how they could be improved and what role does hourly rounding play. The purpose of the study is to work out the challenges faced by nurses every day and to improve the patient satisfactory level. The authors used previous researchers and their articles to support the current analysis and changing trends. The references that were used from the past 10 years were Meade and co-authors (2006), Krauss and co-authors (2005), Amador and Loera (2007) and Olive and co-authors (2006). The references used from the last 5 years are Culley (2008), Assi, Wilson, Bodino, Bognar and Lemenski (2008), Healy, Oliver, Milne, and Connelly (2008), Coussement and co-authors (2008) and Roszell, Jones and Lynn (2009). The authors suggest that future qualitative research should be done focusing on discharged patients’ perceptions about how nurses treated them during their hospitalization. The study is based on a theoretical framework discussing the many kinds of variables that need to be considered. The studies analyzed discuss the various views and methods used to implement the hourly rounding. The overall article shows a theoretical perspective of why the hourly rounding is needed, is significant, is effective, improves the patient satisfaction, and how it should be managed to ensure the future results are effective too. The research hypotheses are the use of hourly rounding in the nursing profession to improve the quality of services